Halloween isn’t just about spooky decorations and costumes; it’s a prime opportunity for real estate companies to boost their visibility, engage with their communities, and generate new leads in fun, creative ways. If you manage a real estate team or company, you can leverage the festive spirit to elevate your marketing efforts and create memorable experiences that build stronger relationships with clients and prospects.
Here are five Halloween marketing ideas that your team can execute on a larger scale—one of which includes using Scout to streamline your outreach with an easy-to-launch Halloween campaign.
1. Host a Spooky Open House
Put a Halloween spin on your next open house! Deck out the home with spooky decorations—think cobwebs, jack-o-lanterns, and flickering candles—and invite attendees to come dressed in costume. To add some fun, create a Halloween-themed scavenger hunt throughout the house with small prizes hidden in each room, or even hire someone to dress as a friendly ghost to greet visitors.
Offering Halloween-themed treats and beverages is a great way to add a festive feel, while leaving a memorable impression. Plus, you can use social media to promote the event and generate more interest!
2. Launch the Scout Halloween Campaign Across Your Team
A great way to reach potential sellers during Halloween is by launching the Scout Halloween Campaign! This automated email template makes it easy to send festive and personalized messages to your contacts, helping you stay top-of-mind while delivering relevant, timely information.
With Scout’s platform, your team can segment your contacts based on location, property details, and even willingness to move, ensuring your message hits the right inboxes at the right time.
This kind of automation allows your team to scale up your marketing without losing that personal touch, helping you stay top-of-mind with potential sellers.
3. Run a Halloween Decoration Contest on Social Media
Instead of a costume contest, why not host a Halloween House Decoration Contest? Invite homeowners in your community to share photos of their spookiest and most creative Halloween decorations. Participants can enter by submitting their photos to your social media pages (Instagram or Facebook) using a specific hashtag, such as #SpookyHomes2024.
Offer a prize for the winner, such as a gift card to a local restaurant or a Halloween-themed gift basket. This contest encourages engagement, builds buzz around your social media, and strengthens your community presence. Plus, it’s a great opportunity for some user-generated content that shows off the homes in your area!
Pro Tip: Feature some of the decorated homes in your Stories or posts, tagging the homeowners and encouraging others to participate, which helps increase your social media reach.
4. Create Halloween-Themed Real Estate Tips
Share some creative, Halloween-themed real estate tips with your audience through social media, blog posts, or email. Examples could include:
"How to Prep Your Home for a Safe (and Spooky) Halloween Night."
"Top 5 Halloween Home Staging Tips That’ll Have Buyers Knocking on Your Door!"
"Is Your Home the Perfect Haunted House? What Curb Appeal Says About Your Property."
These themed tips add a fun twist to your usual content and show your audience that you’re not only an expert in real estate but also relatable and in tune with current events. It's a great way to keep them engaged and position yourself as the local real estate expert year-round.
5. Sponsor Local Halloween Events
Increase brand awareness by sponsoring local Halloween events, like pumpkin patches, haunted houses, or neighborhood trick-or-treat trails. You can set up branded booths or stations where your agents can meet community members and hand out branded swag (think candy bags with your logo or real estate-themed treats like "Don't be haunted by home prices—talk to our team!").
If a local event isn’t feasible, consider partnering with nearby businesses for Halloween-themed promotions. For example, team up with a bakery to offer a discount on Halloween treats in exchange for co-branding the promotion.
Why it works for teams: Sponsorships and partnerships allow your real estate company to build strong relationships with the local community while increasing visibility. By working together, your team can share marketing costs and expand your reach.
With these Halloween marketing ideas, your real estate team can make a big impact this season, reaching a broad audience while also delivering personalized experiences. Whether you’re hosting events or using Scout’s automated tools to streamline your outreach, you’ll be well-positioned to capture leads, engage clients, and boost your brand presence.
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